Rolls-Royce opens new boutique in Central Bangkok, first of its kind in Asia

Article by Christian A., on September 4, 2012

Rolls-Royce is planning to build a new boutique in Central Bangkok that’s the first of its kind in Asia. The company had recently opened its first Rolls-Royce Motor Cars showroom at Rama 3 in Bangkok. The exclusive facility being planned will be located at the Siam Paragon, an upmarket luxury shopping destination.

The boutique will offer easy access to Rolls-Royce products for customers. It will complement the two-storey Rolls-Royce showroom, which is one of the biggest in Asia. It’s likely to start operations in the fourth quarter of 2012. Millionaire Auto (Thailand) Company Limited, a subsidiary of Master Group Corporation (Asia), owns Rolls-Royce Motor Cars Bangkok.

Just like the showroom in Rama 3, the proposed facility in Siam Paragon will break new ground for the marquee since it’s the first in Asia to be situated in a luxury retail hub. The seven-car showroom of Rolls-Royce Bangkok was the first in the Asia Pacific region to have two-storeys and to offer underground parking for customers.

Customers can also benefit from a special delivery room. Mr Chatvithai Tantraporn, General Manager for Rolls-Royce Motor Cars Bangkok, said that the company shows its commitment to the Rolls-Royce brand in Thailand by guaranteeing that customers have accessibility, choice and the newest products.

As it is, the new Rolls-Royce Ghost is the carmaker’s most powerful car to date. Interestingly, power delivery in the new Rolls-Royce is configured differently than in other cars. This is simply because the power is delivered by the engine in an elegant and pampered manner. In particular, Rolls-Royce designed and developed the engine in order to deliver an easier drive and more enjoyable experience.

This manner of dynamism in driving a Rolls-Royce Ghost is thanks to the carmaker’s principle of simplicity. To achieve this, Rolls-Royce employed an array of engineering software and technologies – thereby making the Rolls-Royce Ghost a real driver-focused elegant road machine. The position of the driver inside the Rolls-Royce Ghost also confirms this story.

Inside the Rolls-Royce Ghost, the driver is given a slightly elevated position. Described as the authority position, this allows the driver to have a clearer and better view of the road. The dashboard and instrument panel of the new Rolls-Royce Ghost are designed to be clear and spacious while having an intuitive layout. The important functions of its sculpted controls are highlighted by chrome accents while the instrument panel features a soft light illuminating through the Ghost’s black-rimmed steering wheel. This steering wheel comes with several violin keys and an ergonomic roller-ball control.

Meanwhile, the layout neatly conceals the control center display behind a veneered panel – this monitor only reveals itself when needed, displaying features like satellite navigation, communication and entertainment functions. Drivers could manage these features through a central rotary controller that is bordered by quick-access buttons on the front center console.

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