Rolls-Royce presents the Year of the Dragon Bespoke Collection

Article by Christian Andrei, on August 17, 2011

The Year of the Dragon Collection, the newest product from the Rolls-Royce Bespoke team, is an offering that’s intended for the notable event and is meant to celebrate the symbol of power, prosperity and good fortune.

Customers can choose from a marquetry that’s either modern or conventional to match the veneer choice which is laser-cut and then hand-assembled into position in the veneer. The collection actually includes five specific items.

For instance, the twin coachline with a dragon is in a gold color and is hand-painted to the side of each Phantom or Phantom Extended Wheelbase. The dragon always looks forward so that perfect symmetry and balance are achieved.

The Forbidden City in Beijing is the inspiration for the hand-painted dragon coachline. The dragon could be seen on the leather of each headrest, meticulously hand-embroidered using four thread colors (Tan, Golden Sand, Black and White).

The colors are meant to complement a palette of suggested leather color options. This design may be finished with an added seat piping feature. A dragon inlay will be hand-laid to the passenger panel of each car in this exclusive collection.

The Phantom model name is applied in gold, which makes the two features a perfect match.

The interior features two hand-stitched cushions for the rear passengers and given embroidered double R-R logos and piping to emphasize the selected interior. The four door sills have illuminated treadplates with ‘Year of the Dragon 2012’ emphasized in LED lighting.

Press Release

ROLLS-ROYCE PRESENTS EXCLUSIVE YEAR OF THE DRAGON COLLECTION

Rolls-Royce Motor Cars proudly presents the Year of the Dragon Collection, a commemorative offering in preparation for this festive celebration. Inspired by the legendary creature that is revered in China, the Year of the Dragon Collection has been created to celebrate the ultimate symbol of power, prosperity and good fortune. Designed at the Home of Rolls-Royce by the Bespoke team, this exclusive collection features a suite of unique detailing and design, which includes:

Dragon Coachline

On first glimpse of the car, a prominent feature is the twin coachline with a dragon, in gold colour, hand-painted to the side of each Phantom or Phantom Extended Wheelbase. In order to achieve perfect symmetry and balance, the dragon will always look forward. The hand-painted dragon coachline is inspired by the Forbidden City in Beijing and provides distinctive finishing touches to the car's exterior.

Dragon Headrest Embroidery

The dragon also appears on the leather of every headrest, carefully hand-embroidered using a combination of four thread colours: Tan, Golden Sand, Black and White. The colours are designed to complement a palette of recommended leather colour options and the design can be finished with an additional seat piping feature.

Dragon Phantom Passenger Panel Inlay

A dragon inlay will be hand-laid to the passenger panel of every car in this unique collection. The Phantom model name is also applied in gold, the two features match together perfectly.

Embroidered Cushions with R-R Logo and Piping

The interior promises two hand-stitched cushions for the rear passengers, specified with embroidered double R-R logos and piping to carefully accentuate the chosen interior.

Illuminated Treadplates

The four door sills feature exclusive illuminated treadplates with 'Year of the Dragon 2012' highlighted in LED lighting.

A Celebratory Marquetry Selection

Designed at the Home of Rolls-Royce, the Year of the Dragon Collection offers a choice of either modern or traditional marquetry to match the customer's veneer choice which - as a reflection of the Woodshop's craftsmanship and attention to detail - is laser-cut and then hand-assembled into position in the veneer.

"At Rolls-Royce Motor Cars we delight in bringing new, exclusive designs to our customers", said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. "The Bespoke team elegantly captures the imagination with this Year of the Dragon Collection, celebrating the turning of a New Year of prosperity and good fortune with this unique creative offering."

"The Bespoke team is privileged to commemorate the Chinese Year of the Dragon with this exciting Collection," said Thomas G. Jefferson, Bespoke Sales Manager, Rolls-Royce Motor Cars. "This limited edition car embodies the synergy of craftsmanship, creativity and culture in a manner that is uniquely Rolls-Royce."

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