Rolls-Royce reopens refurbished London showroom in Berkeley Square

Article by Anita Panait, on October 20, 2012

Rolls-Royce Motor Cars has opened its newly refurbished London showroom in Berkeley Square. The opening was hosted by Torsten Müller-Ötvös, Rolls-Royce chief executive, and was attended by customers and VIPs. Rolls-Royce Motor Cars London is considered to be one of the carmaker’s most successful dealerships, as it has been in the top five global dealers since the launch of Phantom in 2003.

The showroom’s location in Berkeley Square is also rich in Rolls-Royce heritage as Charles Stewart Rolls was born on Hill Street just to the West and it opened his first dealership on Conduit Street to the East.

Torsten Müller-Ötvös remarked that the refurbishment of the new Rolls-Royce Motor Cars London showroom underscores the company’s commitment to one of its leading dealerships and to its home market.

Rolls-Royce upped the ante of the celebrations when it unveiled the Phantom Coupé Aviator to the public in the United Kingdom.

Phantom Coupé Aviator was hand-built at Rolls-Royce’s headquarters in Goodwood using only the finest materials and traditional skills. Rolls-Royce also endowed the Phantom Coupé Aviator with the very best engineering and latest technology.

Phantom Coupé Aviator is inspired by Charles Stewart Rolls as well as the iconic Supermarine S6B that was powered by a Rolls-Royce R Type engine.

The vehicle features an aluminium transmission tunnel, mahogany veneer and a Thommen aviation-grade clock. The carmaker will only produce 35 examples of Phantom Coupé Aviator, and it is expected that the package of exclusive design concepts, colour combinations and new materials will surprise and delight their buyers.

Ian Cameron, Director of Design at Rolls-Royce Motor Cars, remarked that the design of the Phantom could be compared to a piece of classical music, which could have spurred different interpretations but has done so in a way that doesn’t lose its essence. Just like inspirational music, the Rolls-Royce Phantom continues to delight its audience, thanks to familiar classic design cues as found in different generations of this luxurious vehicle. Thanks to the skills and talents of Rolls-Royce’s craftspeople, these cues were recreated and retained in the newest iteration of the Phantom.

For instance, the new Rolls-Royce Phantom still features the famous Spirit of Ecstasy, as mounted on top of its Pantheon grille while leaning onto the wind. Likewise, all models of the new Rolls-Royce Phantom feature the classic 2:1 wheel-to-body height ratio as well as the long rear overhang typical of Rolls-Royce models. Moreover, the latest version of the Rolls-Royce Phantom features a thin-rimmed steering wheel, which pays tribute to the multifunction helms of the Phantom II and III. In addition, the bulls-eye air vents as well as organ-stop plungers are some of the many design cues that could be found on the previous generation of the Phantom.

Of course, the new Rolls-Royce Phantom doesn’t dwell completely on the past but also boasts of an array of modern design cues. These design cues include the interlocked double-R Rolls-Royce monogram in the hubcaps as well as coach doors with soft close function. Interestingly, these doors come with Teflon-coated umbrellas that protect passengers as they exit the Phantom.

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