Rolls-Royce reopens refurbished London showroom in Berkeley Square

Article by Anita Panait, on October 20, 2012

Rolls-Royce Motor Cars has opened its newly refurbished London showroom in Berkeley Square. The opening was hosted by Torsten Müller-Ötvös, Rolls-Royce chief executive, and was attended by customers and VIPs. Rolls-Royce Motor Cars London is considered to be one of the carmaker’s most successful dealerships, as it has been in the top five global dealers since the launch of Phantom in 2003.

The showroom’s location in Berkeley Square is also rich in Rolls-Royce heritage as Charles Stewart Rolls was born on Hill Street just to the West and it opened his first dealership on Conduit Street to the East.

Torsten Müller-Ötvös remarked that the refurbishment of the new Rolls-Royce Motor Cars London showroom underscores the company’s commitment to one of its leading dealerships and to its home market.

Rolls-Royce upped the ante of the celebrations when it unveiled the Phantom Coupé Aviator to the public in the United Kingdom.

The Phantom Coupé Aviator was hand-built at Rolls-Royce’s headquarters in Goodwood using only the finest materials and traditional skills.  Rolls-Royce also endowed the Phantom Coupé Aviator with the very best engineering and latest technology.

The Phantom Coupé Aviator is inspired by Charles Stewart Rolls as well as the iconic Supermarine S6B that was powered by a Rolls-Royce R Type engine.

The vehicle features an aluminium transmission tunnel, mahogany veneer and a Thommen aviation-grade clock. The carmaker will only produce 35 examples of Phantom Coupé Aviator, and it is expected that the package of exclusive design concepts, colour combinations and new materials will surprise and delight their buyers.

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