Rolls-Royce Motor Cars logged a 2-percent growth in 2013 to 3,630 cars on its way to post its fourth straight annual sales record. The carmaker posted strong sales in the Middle East with a 17-percent surge and in China with an 11-percent rise. BMW Group's ultraluxury brand is boosted in the final weeks of 2013 by the launch of the Wraith Coupe.
The Wraith is "sold out until June," chief executive Torsten Mueller-Oetvoes told Bloomberg Television in an interview. "The car brought us lots of customers we have never seen before," including younger buyers. After purchasing Rolls- Royce in 1998, BMW overhauled its product offering and transferred its base from Crewe, England, to a new site in Goodwood.
Rolls-Royce current offerings include the Wraith, the Phantom, and the Ghost. Mueller-Oetvoes said that Rolls-Royce is considering whether to develop a sports utility vehicle.
“I stated at the beginning of last year that I wished to see further sustainable growth, I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
“This is an extraordinary British manufacturing success story borne out of a commitment to delivering only the very finest super-luxury goods. I am particularly satisfied to report that this result is based on a balanced global sales picture, with continued success in emerging markets paving the way for future sustainable growth.”