Rolls-Royce Motor Cars posted a 33-percent surge in global sales in the first half of 2014, a new record for the first six-month period. The carmaker posted sales growth in all regions, with its operations in Europe jumping over 60 per cent.
Its sales operations in the Asia Pacific and the Middle East climbed by almost 40 percent and by over 30 percent, respectively. Rolls-Royce also posted double-digit gains in the United States and China.
The carmaker doubled its sales in Germany. Rolls-Royce posted strong demand for Wraith, the recently disclosed Ghost Series II and the Phantom family of cars across the world. The carmaker also posted record bespoke production levels across its lineup.
Torsten Müller-Ötvös, chief executive for Rolls-Royce Motor Cars, remarked that the half-year result demonstrates the continued confidence its customers have in the carmaker and its products. He also remarked that the new Rolls-Royce Wraith has been a “stunning success,” setting new modern style and technology leadership benchmarks.
He said that the Wraith complements the “pinnacle performance “of the Rolls-Royce Phantom and the new Rolls-Royce Ghost Series II. He quipped that Rolls-Royce Motor is on target for another record year in 2014.
For the first half of 2014, Rolls-Royce managed to retain its dominance of the super-luxury market, leading the segment for cars priced above EUR200,000 net.