Rolls-Royce Spirit of Ecstasy celebrates its 100th anniversary

Article by Christian Andrei, on January 7, 2011

Rolls Royce is celebrating the 100th anniversary of the Spirit of Ecstasy, the famous flying lady mascot that is seen on each of its models. To honor this moment, the Ghost and Phantom models that are built by Rolls Royce in Goodwood will get a special Spirit of Ecstasy that will be engraved with the inscription "Spirit of Ecstasy Centenary – 2011".

This inscription can be seen at the base of the mascot and it will be written in a special font named ITC Willow. Rolls Royce is planning to hold some special events throughout the year as part of the celebration.

To commemorate the date when the Spirit of Ecstasy design created by Charles Skyes was first registered, there will be a special drive in central London on February 6 with 100 Rolls Royces to be driven on the city's roads.

Various events have already been organized in order to commemorate this very special year. On February 6 for example, Rolls-Royce Motor Cars is expected to host a drive through Central London. This is the same day that Charles Sykes first registered the Spirit of Ecstasy design.

To commemorate this day, Rolls-Royce will be showing a hundred historic and modern Rolls-Royce cars. All of them will be making their way to the capital street taking care to pass on the different important landmarks like Berkeley Square, the Conduit Street, and even the original and present London home of the Rolls-Royce.

According to Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös, the Spirit of Ecstasy can be considered as the most famous icon in automotive history and it has decorated the prow of many models from Rolls-Royce, both in the past and even the present.

He added that the Spirit of Ecstasy has long served as the inspiration of the company’s founding fathers and even the various owners and enthusiasts over the years.

Even today this image remains to inspire those who are lucky enough to be able to work for this company known to manufacture the most desirable and exclusive cars in the world. The company says that it will soon disclose the details of events and initiatives that have been inspired by the Spirit of Ecstasy especially on its 100th year.

Press Release

Rolls-Royce Motor Cars - inspired by the Spirit of Ecstasy in 2011

Rolls-Royce Motor Cars is celebrating one hundred years of the Spirit of Ecstasy, the famous flying lady mascot that inspires owners, enthusiasts and those working for the world's pinnacle luxury brand.

To mark a year of celebration, every Ghost and Phantom produced at the home of Rolls-Royce in Goodwood will bear a Spirit of Ecstasy with the inscription Spirit of Ecstasy Centenary – 2011. This will be etched into the base of each statuette, in a specially selected font ITC Willow.

A number of events have also been planned to mark this special year. On 6 February – the date on which Charles Sykes' Spirit of Ecstasy design was first registered – Rolls-Royce Motor Cars will host a drive through central London. One hundred contemporary and historic Rolls-Royce cars will make their way through the capital's streets taking in key landmarks en route, such as Berkeley Square and Conduit Street, the current and original homes of Rolls-Royce in London.

"The Spirit of Ecstasy is perhaps the most famous automotive icon, gracefully adorning the prow of Rolls-Royce models past and present," said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. "She was an inspiration for the founding fathers of our great company, as well as for owners and enthusiasts through the generations. Today her image continues to inspire and drive those of us who are fortunate enough to work for this unique brand, making the world's most exclusive and desirable cars." Rolls-Royce Motor Cars will reveal details of further Spirit of Ecstasy inspired initiatives and events throughout her centenary year.

Topics: rolls-royce

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