Rolls-Royce to expand Ghost model lineup in order to boost sales

Article by Christian A., on September 21, 2010

To boost sales of Rolls-Royce’s ultraluxury nameplate double units, the carmaker will be expanding the Ghost model line. In an interview at its headquarters in Goodwood, England, Rolls-Royce CEO Torsten Mueller-Oetvoes said that he is “quite confident” that there will soon be a Ghost derivative. He said that he believes in the market potential for a less formal model.

The Ghost, which has been available since last year, has a price tag of $245,000 and is Rolls-Royce's second product line after the Phantom, which is priced from $380,000.

Mueller-Oetvoes believes that the lower-priced model, which measures 5.4 meters (17.7 feet) in length, would increase operating profit.

As the economic downturn forced sales to drop by 17% in 2009, the Ghost was a factor in the continued growth of the exclusive marque. So far this year, Rolls-Royce has delivered 1,467 cars. Already, this beats the record since BMW took over in 1998 of selling 1,212 cars in the entire year of 2008.

Rolls-Royce seeks to sell at least 2,000 cars in 2010, after delivering 1,002 last year. Jonathan Poskitt, an Oxford, England-based analyst at JD Power & Associates, said that for the longest time, Rolls-Royce has always been a “really super premium brand” and BMW has groomed it to remain at the top of the market. Poskitt explained that the rich segment of the market is “driven in some sense by what models are available.”

Spokesman Andrew Ball said that Rolls-Royce's factory, which is located in the aristocratic estate where the annual Festival of Speed motoring event is hosted, builds 12 Ghosts a day and 3 Phantoms each day.

Rolls-Royce, whose rivals include Volkswagen AG's Bentley and Daimler AG's Maybach, is recognized worldwide for its hand-craftsmanship and its smooth handling that many have likened to a “magic carpet” ride. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries