Rolls-Royce unveils new badge during London 2012 Closing Ceremony

Article by Anita Panait, on August 13, 2012

Rolls-Royce timed the release of its newly designed badges during the Closing Ceremony of the 2012 London Olympics. Three Rolls-Royce vehicles -- the Phantom Series II Drophead Coupés -- donned the new badges, which replaced the traditional double R-R badge that the carmaker’s units had been sporting since 1904.

The new grille badge features the iconic Spirit of Ecstasy with patriotic Union Flag supplanting the traditional flowing gown of the Graceful Little Goddess. The steering wheel centre of the coupes includes a traditional laurel wreath and torch, with the self-righting wheel centres featuring the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius,’ which means “Faster, Higher, Stronger.” 

The badges are then complemented by distinct tread plates that mark each car as ‘One of Three.’ These plates could be perhaps the most collectable yet unobtainable Rolls-Royce Bespoke items ever produced. The coupés, finished in glorious English White, silently carried three coveted British artistes during an event entitled ‘A Symphony of British Music.’

The artistes remained hidden from public eye as the coupes crossed the auditorium, before being exposed as each convertible roof descended. Phantom Series II Drophead Coupés were piloted by specially-trained Rolls-Royce employees. The badges were designed by the Rolls-Royce Bespoke Design Team.

“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive. “These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”

Topics: rolls-royce

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