Rolls-Royce unveils Pinnacle Travel Phantom at 2014 Beijing Motor Show

Article by Christian A., on April 18, 2014

Rolls-Royce Motor Cars has unveiled at the Beijing Motor Show its new Pinnacle Travel Phantom, which has been conceived both to celebrate the Chinese love for travel and the success of the carmaker’s Bespoke program in the country. China was regarded as the largest outbound travel market in 2013, spending an estimated $125 billion on travel, according to the World Tourism Barometer published by the United Nations World Tourism Organisation.

To cater to this growing interest in luxury travel, the Rolls-Royce Pinnacle Travel Phantom offers opulent color scheme, lavish materials and superb hand-crafted inlays. The Pinnacle Travel Phantom features a two-tone exterior color scheme of Madeira Red-Silver Sand, hinting what a traveller can expect inside the luxurious cabin.

The Rolls-Royce Pinnacle Travel Phantom is also available in Infinity Black-Silver Haze or Melanite- Palladium color schemes. color scheme is continued through the cabin, which features Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards. The interior of the Rolls-Royce Pinnacle Travel Phantomalso features specifically developed Morello Red lambs wool floor mats.

A further motif in Smoke Grey thread is stitched into the seat flutes and into individual fabric cushions that provide more comfort for both rear travellers. The main piece of attraction is what could be considered the most complex and most intricate marquetry ever seen inside a Rolls-Royce.

The carmaker employed methods similar to the ones used by fine furniture makers, combining cutting-edge technology with traditional craftsmanship. For instance, Rolls-Royce laser-cuts individual pieces of wood veneer to ensure precision. The sections are thoroughly assembled by a craftsperson to ensure that the resulting work express the vision of the Bespoke design team.

Press Release

ROLLS-ROYCE MOTOR CARS SHOWCASES BESPOKE EXPERTISE AT BEIJING MOTOR SHOW WITH PINNACLE TRAVEL PHANTOM DEBUT

"Bespoke is Rolls-Royce and our Chinese customers know it. To celebrate China's love of travel and the success of Bespoke in China, I am proud to unveil Pinnacle Travel Phantom. This car is a showcase of Rolls-Royce's pre-eminence in Bespoke design seen through the prism of luxury travel."

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars has unveiled the Pinnacle Travel Phantom, a new Bespoke Collection motor car, at the Beijing Motor Show. The car has been conceived both to celebrate the Chinese love of travel and the success of the Bespoke programme in China. Pinnacle Travel Phantom serves as a showcase for the imaginative heights of craftsmanship, design and excellence that emanate from the Bespoke design studios at the Home of Rolls-Royce in Goodwood, England, seen through the prism of modern luxury travel.

According to the World Tourism Barometer published by the United Nations World Tourism Organisation, China continues to be the largest outbound travel market for the second year in a row, spending an estimated $125 billion on travel in 2013.

Answering this growing interest in luxury travel, the Rolls-Royce Pinnacle Travel Phantom offers a luxuriant colour palette, opulent, sumptuous materials and the most complex, beautifully hand-crafted marquetry ever seen in a Rolls-Royce, evoking the experience of travelling on luxurious cross-continental trains.

A true showcase of Bespoke artistry

Pinnacle Travel Phantom is a true showcase of the Rolls-Royce Bespoke team's expertise. The richness of its two-tone exterior colour scheme of Madeira Red complemented by Silver Sand on the lower side panels, hints at the luxury awaiting the traveller inside. Whilst a unique Madeira Red coach line, with an abstract motif of a streamlined train travelling at speed, invites you onboard for a journey of discovery. Infinity Black combined with Silver Haze or Melanite combined with Palladium are also offered as colour schemes.

The opulent colour scheme continues inside with a number of Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards plus specifically developed Morello Red lambs wool floor mats to produce a cosseting interior in which to travel, no matter how long the journey. A further motif in Smoke Grey thread evoking luxury travel and showcasing the craftsmanship of Rolls-Royce is stitched into the seat flutes and is echoed in individual fabric cushions which heighten the comfort for both rear travellers.

The pièce de la resistance, however, is the most complex and intricate marquetry ever seen inside a Rolls-Royce. Using methods akin to the artistry of fine furniture makers, Rolls-Royce creates perfection through a process that marries cutting-edge technology with traditional craftsmanship. Individual pieces of wood veneer are laser-cut to ensure precision. Then, a craftsperson painstakingly assembles the sections, ensuring they perfectly express the vision of the marque's Bespoke design team. A fastidious process of quality control follows, utilising the world's most accurate measuring tool – the human eye.

In the case of Pinnacle Travel Phantom, 230 individual pieces of marquetry combine to create the incredibly striking motifof a cross-continental train speeding across a landscape with plumes of steam left in its wake. This motif flows across the front-fascia pieces of glove box and passenger panel to the rear picnic tables and door cappings. The same motif bleeds onto the door cards through 24,633 individual stitches, emphasising the painstaking craftsmanship required to perfectly match the two details.

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