The Majestic Horse Collection from Rolls-Royce Motor Cars has made its debut. This collection is timed with the celebration in 2014 of the Year of the Horse of the Chinese Zodiac. It is composed of a limited number of Bespoke Rolls-Royce Ghosts that were inspired by the classical interpretations of the horse in traditional Chinese art.
To design these cars, Rolls-Royce did a contemporary re-imagining of the traditional Chinese representation of the horse. It uses hand-crafted marquetry for the dash-board while embroidery was used for the headrest and cushions.
Its exterior received a delicate finish with the application of a horse motif to the twin coachlines. An ‘element’ is celebrated together with an animal according to Chinese cultures.
Next year marks the first time in more than half a century for the element ‘wood’ and the horse to be celebrated in the same year.
Gavin Hartley, Bespoke Design Manager, said that this team is prepared to execute requests from around the world to build motor cars that celebrate cultural stories and occasions. He also highlighted his team’s “mastery of wood” in the creation of the Majestic Horse Ghost.
Rolls-Royce has recently experienced a period of outstanding growth in the demand for Bespoke personalisation in Asia. The automaker reported a 103% increase in commissions from China year-on-year while there was a 69% rise in requests from the wider Asia-Pacific region.
Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars, said that customers in the Asia-Pacific region are” increasingly embracing the unparalleled scope for personalisation” of its bespoke service products.
He added that this limited edition is a perfect combination of Chinese artistic tradition with the very best in contemporary British automotive design.
Many customers appreciate the opportunity to travel to Goodwood, England to consult with Rolls-Royce’s designers and see for themselves the practices that boost Rolls-Royce Motor Cars’ impeccable reputation in the super-luxury segment. The limited Majestic Horse Edition Ghost will start deliveries very soon.