Rolls-Royce wants to keep its exclusivity, not planning an explosion of new models

Article by Christian Andrei, on March 19, 2013

Rolls-Royce boss Torsten Müller-Ötvös says that since exclusivity is highly valued by its customers, it’s not likely that there will be an explosion of new products after the new Wraith coupé is launched. Priced at about £215,000, the Ghost-based Wraith coupé will start selling this autumn.

However, Müller-Ötvös said that the company would have to give much thought to any plans of expanding the range further.

He said that while the company wants to bring the brand to new direction, they have to be careful with the brand as it has a “century of pedigree.” He explained that the company isn’t included to raise production as there’s no space to expand the plant.

He also mentioned that its customers love their cars’ exclusivity. He mentioned that Rolls-Royce can produce cars that cost £150,000 cars but its cars’ rareness is what makes the company capable of selling cars with a price tag of about £200,000. Because of this principle of exclusivity, the company isn’t eager to just follow every trend.

Müller-Ötvös acknowledged that it’s probable that new products will be launched every two years. He declined to discount the possibility of introducing an SUV to go up against Bentley.

He also made light of rumors that the rising demand for SUVs in markets like China, Russia and Brazil means that the company would definitely build such a car. He said that he won’t absolutely say that it won’t be entering certain segments. He did mention that no customer has asked for an SUV yet.

Topics: rolls-royce

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