Royal College of Art students create exciting new concepts for Bentley

Article by Christian Andrei, on August 29, 2010

Within the next few days, the four of the 18 Royal College of Art (RCA) students who have been shortlisted will refine their designs together with Bentley‚ team. This team includes Head of Exterior Design Raul Pires who had a pivotal role in designing Bentley's new Mulsanne flagship.

The four designers will be concentrating on refining their work before they meet with Raul Pires and Bentley's design chief Dirk van Braeckel for the final review.

In a release, Professor Dale Harrow, Head of Vehicle Design at the RCA, said that they have received invaluable support from Exa and their PowerFLOW software used to create cars like the Bentley Continental Supersports.

The students are said to have realized the importance of optimizing the aerodynamic qualities of their designs. Exa's technology is credited to have allowed each car to evolve constantly. The young team has been working with top designers like Raul, learning how to combine great creativity with sound engineering solutions.

Raul Pires described the four finalists to have captured the essence of its brand. He added that they have discovered what makes a Bentley instantly recognizable on the road.

Pires also believes that it's similarly important that they' ve embraced Exa's leading-edge technology and grasped that excellent design should always seek to enhance a car's handling and performance, as well as optimizing its environmental credentials.

Topics: bentley, concept

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