Rugby Football Union appoints BMW UK as Official Vehicle Partner

Article by Christian A., on April 12, 2012

The Rugby Football Union (RFU) has entered into a new four-year alliance with BMW Group UK as the Official Vehicle Partner beginning September 2012. The Group will invest in various elite game levels through an incorporated partnership to be the Official Vehicle Partner of England Rugby, front of shirt sponsors of the England Under-16, Under-18 and Under-20 squads as well as title sponsors of England's elite age grade development program. 

The partnership saw the automaker shell out a considerable investment in the continued development of the new-generation English players.

On another note, the Group will also engage supporters of the rugby sport and customers of MINI and BMW through the digital channels of RFU and at Twickenham Stadium on international match days. RFU Chief Commercial Officer Sophie Goldschmidt commented that they are "really looking forward" to working with a company famous both for the excellence of its automobiles and for providing support for the development of athletes.

 Managing Director Tim Abbott at BMW Group UK stated that the new partnership is "an excellent result" for BMW, RFU, the automaker's dealers, customers as well as rugby athletes and fans. He further said that the game is "a perfect brand fit" for them. The alliance comes as a "natural extension of the work" that the automaker has already made to support some of the leading sports stars in the United Kingdom, Abbott added.

Topics: bmw

If you liked the article, share on:

Pin It

Comments

Recommended

Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries