Rumor: Bmw considering a bigger X7 SUV

Article by Christian A., on November 15, 2010

Rumors are circulating that BMW is set on creating a bigger X7 that is meant to become a major player on the SUV market in the US. BMW is pinning its hopes on the fast recovery in North America. It expects that as a result, new market opportunities will arise for the big BMW SUV to rival the Chevy Tahoe, Suburban, Yukon, Escalade.

In 2008, BMW junked the project to produce the X7 when the economic crisis affected all carmakers, causing BMW to increase the production of more fuel efficient vehicles instead.

But the situation has shifted and BMW now sees high demand for this vehicle in the US as well as emerging markets like China and India.

China is BMW’s most profitable market for large sedans, citing China’s strong demand for luxury goods. Bernstein Research estimated that China accounts for 50% of BMW’s operating profits.

BMW admitted that its profits in China are in the low two-digit range. With the X7 project back on, it is anticipated that it will share its platform with the 5 Series long wheelbase variant or the next generation 7 Series. In an interview with WSJ, Friedrich Eichiner, BMW's chief financial officer, said that BMW is “downshifting.”

But while BMW is believed to build one big sedan, it isn’t raising production to cope with the orders in China. BMW said that it wants to ensure that the supply for the US and Germany is sufficient.

The carmaker is more optimistic about the speed of the US recovery and thinks that rebalancing is not as needed as other auto industry leaders believe. Eichner added that BMW is rethinking its decision to cancel a new large SUV, which was intended for the US market. [source WorldCarFans via BmwBlog]

Topics: bmw, bmw x7, suv

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries