Rumor: Jeep planning to re-enter pickup truck market

Article by Christian Andrei, on August 26, 2010

The last pickup that Jeep gave its consumers was the 1992 Jeep Comanche but there's still a possibility that a compact and midsize pickup truck will soon arrive in our midst.

In an interview during the first drive of the 2011 Grand Cherokee, Mike Manley, president and CEO of the Jeep brand, conveyed an interest in this segment.

He said that although he realizes that the US market has had a rough time of being profitable, "globally it still seems to be an important sector."

Manley said that he is considering every opportunity to grow the brand but that he also has to stay true to Jeep's heritage.

With this statement, many think that he's referring to a pickup. He said that he recognizes the elasticity of the Jeep brand globally and so, he isn't limiting the search for "new-vehicle opportunities or new markets." In the past decade, Jeep has had several pickup truck concept vehicles.

At the 2003 NADA convention in San Francisco, a Jeep Scrambler that seemed to be production-ready, had briefly appeared. After only a few hours on display, the Scrambler was pulled out and was never seen or heard of again.

A Gladiator Concept was showcased in 2005. And in 2007, the Jeep JT appeared while the J8 Sarge came out in 2008. The most recent pickup truck to emerge was the Jeep Nukizer 715 in Moab, Utah, which was seen at Easter Jeep Safari.[via pickuptrucks]

Topics: jeep, pickup truck

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