Rumor: Jeep planning to re-enter pickup truck market

Article by Christian A., on August 26, 2010

The last pickup that Jeep gave its consumers was the 1992 Jeep Comanche but there's still a possibility that a compact and midsize pickup truck will soon arrive in our midst.

In an interview during the first drive of the 2011 Grand Cherokee, Mike Manley, president and CEO of the Jeep brand, conveyed an interest in this segment.

He said that although he realizes that the US market has had a rough time of being profitable, "globally it still seems to be an important sector."

Manley said that he is considering every opportunity to grow the brand but that he also has to stay true to Jeep's heritage.

With this statement, many think that he's referring to a pickup. He said that he recognizes the elasticity of the Jeep brand globally and so, he isn't limiting the search for "new-vehicle opportunities or new markets." In the past decade, Jeep has had several pickup truck concept vehicles.

At the 2003 NADA convention in San Francisco, a Jeep Scrambler that seemed to be production-ready, had briefly appeared. After only a few hours on display, the Scrambler was pulled out and was never seen or heard of again.

A Gladiator Concept was showcased in 2005. And in 2007, the Jeep JT appeared while the J8 Sarge came out in 2008. The most recent pickup truck to emerge was the Jeep Nukizer 715 in Moab, Utah, which was seen at Easter Jeep Safari.[via pickuptrucks]

Topics: jeep, pickup truck

If you liked the article, share on:

Comments

Recommended

Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
It is not a big secret that premium customers in China have a strong penchant for luxury cars with a spacious interior. In particular, premium customers in China purchase luxury...
by - April 21, 2017
Chinese automaker Chery did not leave a good impression last time they were in Australia - due to its cheap design. But this year, Chery showcases its new Tiggo Sport...
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries