As you may know already, Maserati unveiled the Kubang SUV Concept back in September, at the 2011 Frankfurt Motor Show. Although the Kubang name is not entirely new to us, as a previous Maserati concept wearing the same name was unveiled back in 2003 at the Detroit Auto Show, the new concept was completely new!
Based on the Jeep Grand Cherokee, the new car is expected to receive a 4.7-liter HEMI V8 engine and will take on cars such as the Porsche Cayenne Turbo or the Bmw X5/X6 M. The name of the new Maserati SUV remained a secret…. until now, as the Italian manufacturer just registered the ‘Cinqueporte’ name.
Although Maserati didn’t confirm anything, the name would make perfect sense… as ‘Cinqueporte’ is the Italian for five-doors, which means that it will be a vehicle bigger than the current flagship sedan, the Quattroporte. Still, the ‘Cinqueporte’ name was previously used by Maserati for a wagon version of the Quattroporte, but we doubt that the Italian company is planning a five-door version of the sedan.
The new Maserati Cinqueporte SUV will be the perfect addition to the Maserati lineup in order to boost company’s sales, and if the production version will be just like the concept, then prepare to see the mother of all SUVs.
With the new Maserati Kubang luxury SUV, the marque continues its expected progression and vehicle stable expansion with its aim to be even more competitive in the sport luxury segment.
The typical perception is that modern SUVs are unable to match the high degree of driving pleasure and refined elegance expected in current premium sports and luxury cars. Maserati wanted to change this with the introduction of their new luxury SUV concept today at the Frankfurt Auto Show. As a prototype of an upcoming Maserati series, the brand boldly makes its first foray in the luxury SUV segment, while preserving the recognisable Maserati DNA.
Maserati had already entertained the notion of producing luxury SUVs. It can be recalled that the Kubang concept debuted at the 2003 Detroit Auto Show. This was a period when not too many manufacturers thought about producing luxury SUVs, yet Maserati already showed a prototype.
Planned alliances with Jeep (a current sister brand credited for creating the SUV segment 70 years ago and who remain leaders of this segment today) spur Maserati’s development of their own luxury SUV. Not surprisingly, Maserati thought it was apt to name the model being introduced today after their 2003 concept SUV; hence its name: Maserati Kubang.