Tata Motors is thinking about entering a joint venture with self-owned brand carmaker Chery Auto for its local production. Tata Motors is the owner of Jaguar and Land Rover. In an interview with Daily Economic News, Christopher Brown, executive vice president of Jaguar and Land Rover (China) said that Jaguar Land Rover Sales Corporation in China is the platform for its future business development in China.
It's expected that the corporation will serve to expand Jaguar and Land Rover's business in China to logistics, after-sales service and the whole sales network management.
Christopher stated that Jaguar Land Rover Sales Corporation will take charge for its future investment in China, further confirming that Tata will build a plant in China for local production.
Tata Motors has officially announced that it is in talks with Chinese car companies about the joint production of Jaguar and Land Rover.
Tata Motors Company is also expected to first produce Land Rover model in the form of assembly. The two brands will then be finally merged for joint production. Chery Automobile Co., Ltd is also rumored to be the cooperation partner for Tata.
According to an industry expert, a joint venture between Chery Auto and Tata will benefit Chery since it has a need to develop high-end models. Tata's production cost is expected to drop with its cooperation with an independent brand. [via gasgoo]