Ryujiro Kobashi is new CEO of Mitsubishi Motors North America

Article by Anita Panait, on February 7, 2014

Mitsubishi Motors North America has named Ryujiro Kobashi as its new chief executive effective March 1, 2014, replacing current CEO Yoichi Yokozawa. Kobashi was most recently the corporate general manager of the North America office at Mitsubishi’s main office in Japan. Joining the carmaker in 1983, Kobashi has held marketing, sales and advertising roles in a number of overseas markets, like Germany, the Netherlands and Southeast Asia.

"I am very much looking forward to this new opportunity as we navigate Mitsubishi Motors North America to thrive in the U.S. market under MMC's 'New Stage 2016' business plan," Kobashi said in a statement. He will be inheriting a North American unit that has started to recover from a long product drought.

Mitsubishi logged an 8-percent surge in sales in the United States in 2013 to 62,227 vehicles, after selling below 60,000 vehicles annually since 2009, except for a surge in 2011.

During the period, US-produced vehicles like the Eclipse, Endeavor and Galant were phased out of the U.S. lineup as the Mitsubishi cut down regional vehicle platforms in favor of vehicles that could be sold globally, like the Outlander Sport.

Yokozawa oversaw the launch of the Mitsubishi i-MiEV, Outlander and Outlander Sport and the Mirage.  During Yokozawa’s leadership, Mitsubishi spent over $100 million to retool its Normal site in Illinois to produce the Outlander Sport for sale in North America and for export starting in 2012.

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016
We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016