Saab buyers will watch their cars being built online, report says

Article by Christian Andrei, on October 18, 2010

There will soon be live feeds for Saab buyers to be able to watch their cars being built online. Now that Saab isn’t owned by General Motors, it aims to put more focus on the customer experience.

Starting next year, Saab will be installing cameras on the production line. To begin with, buyers will receive a text message and image, displaying significant parts of the production process, including the coming together of drivetrain and body.

Saab’s global product manager Christopher McKinnon said the customers could then collect their cars from the company's Trollhattan factory in Sweden next year. 

McKinnon also said that he expects that this plan will be able to push through with a shift to building cars that were ordered, instead of making them first and then finding buyers as Saab did under GM.

P.S. If you are a Saab fan then you definitely be interested in the all-new 2011 Saab 9-4X, the new crossover from the Swedish manufacturer which will be officially unveiled at this year's 2010 Los Angeles Auto Show in November. Read all about it and see the photo gallery here.  [via What Car?]

Topics: saab, sales

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