Saab hires ex-Ferrari designer Castriota to compete with Bmw and Audi

Article by Christian A., on August 26, 2010

As part of Saab Automobile's efforts to compete with BMW and Audi, it has appointed Jason Castriota to head its design team. Castriota is a US designer who is famous for having developed the Ferrari P4/5 and Maserati GranTurismo.

In an interview at New York, Castriota said that his design firm's first task is to conceptualize an upscale version of Saab's current 9-3 model, which is set for a 2012 release. He said that the focus of this new design will be on aerodynamics.

He said that it's "absolutely vital" that he and his team get this car right. He described that the undertaking is "Saab returning to its roots" without worrying about being part of the much larger GM group, as it had been sold to Spyker Cars NV last February. Saab wants to become profitable by 2012.

Spyker CEO Victor Muller said that the strategy now is to launch more distinct and sportier premium models than when Saab was under GM.

Saab spokesman Eric Griers said that Castriota will play a major role in creating the new 9-3 and other models. Muller revealed that the 9-3 design he made is "basically done" and will be completed in the next few weeks. He described it as "truly aircraft-inspired and Swedish-clean." [via autonews]

Topics: saab, ferrari, bmw, audi

If you liked the article, share on:

Pin It

Comments

Recommended

Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
We can already smell success for Opel, even if it had only recently inked its marriage with the PSA Group. The Insignia, being one of Opel’s best selling cars of...
by - March 23, 2017
The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries