Saab remains confident despite poor sales showed by the brand in 2010

Article by Christian Andrei, on January 7, 2011

Despite selling only 31,696 Saab vehicles worldwide in 2010, Saab Chairman Victor Muller expressed confidence for the Swedish automaker's future. In the 2010 fourth quarter, Saab sold 11,448 cars, up 129 percent compared with the same period in 2009 and up 31 percent quarter-on-quarter.

In October 2010, Spyker Cars N.V., which owns Saab, reduced Saab's 2010 sales target to 30,000-35,000 units, from 45,000 previously, because it had planned to reconstruct the brand's supplier base.

Muller, whose Spyker Cars luxury sports car maker bought Saab from General Motors Co. in February 2010, said a significant jump in Saab sales in the fourth quarter shows that Saab "is firmly establishing itself as an independent car manufacturer."

Muller recently said in a statement that one of the biggest challenges in 2010 was to restock the company's dealers around the world to normal levels again.

Muller added that when Spyker acquired Saab, there were only 500 cars left on the ground in the United States as normal inventory levels in such market should be at 6,000-7,000 units.

He added that in 2009, Saab Automobile sold 39,800 cars, but built only 21,000, resulting in inventory levels cut by nearly 19,000 units. He further said that, in 2010, the company only filled the pipeline with less than 4,000 units. [via autonews - sub. required]

Topics: saab, sales

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