Saab Automobile AB introduced a new global sales structure to enhance support and communication with its markets around the world. The announcement comes as Saab embarks on its biggest-ever product offensive and expansion into several new markets worldwide.
Effective Feb. 1, 2011, Saab’s new global sales organization is divided into four regions, each led by a regional director responsible for market development, sales and aftersales.
The regions identified in the new structure are: Nordic, Europe, Americas, and Asia Pacific, Middle East & Africa. Included in the Americas regions is the United States, traditionally Saab’s largest market, and it will be led by Alan Ludwell, currently responsible for importer markets at Saab Automobile.
Magnus Hansson will still be regional director for the Nordics, where Sweden is the largest market. Jonathan Nash will lead the European region, as Nash leaves his post as managing director of Saab Great Britain. In the next few months, Saab intends to announce a regional director for Asia Pacific, Middle East & Africa, where China will be the main focus.
All regional directors will be based at company headquarters in Trollhättan, Sweden, where they will report directly to Matthias Seidl, Saab Automobile’s Executive Director for Global Sales & Aftersales.
He said that the new organization gives individual markets a direct link with company headquarters through their regional organizations, creating shorter lines of communication and a more effective decision-making process.
He added that getting the new structure in place is an “important” step as Saab focuses on realizing the full sales potential of its markets and build on the recent sales momentum.