Saab-Spyker too small to survive? Maybe!

Article by Christian A., on August 26, 2010

Even before an announcement was made on whether General Motors Co. had reached a deal for Spyker Cars NV to acquire Saab, detractors have already come out, one of which is Fiat S.p.A. CEO Sergio Marchionne.

Many inside the auto industry have expressed skepticism about the success that Spyker will experience as new Saab owner.

Many doubt that the new company, dubbed Saab Spyker Automobiles, will be able to survive in this climate due to the fact that neither company is profitable and because of Spyker's size.

It does seem odd that Spyker only has 100 employees while Saab has about 3,400. Referring to Saab and Spyker, Marchionne said that to be a profitable niche player is difficult and that marginal players will continue to be marginalized. Marchionne was interviewed while at an industry event in Stockholm last Tuesday.

It can be recalled that last year, Marchionne saw synergies between Fiat's money-losing Lancia brand and Saab. Marchionne then decided to include the Swedish carmaker as part Fiat's offer for Opel in May.

However, Fiat later withdrew its bid when GM demanded cash. In 1989, Fiat also made a bid for Saab but was beaten by GM, which got a 50% stake in Saab. GM later took full ownership in the Swedish brand in 2000. [via autonews]

Topics: saab, spyker

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries