Saad Chehab is new chief marketing officer of Maserati

Article by Christian A., on November 13, 2013

Saad Chehab will become the chief marketing officer of Fiat SpA's Maserati luxury brand, relinquishing his posts as head of the head of the Chrysler and Lancia brands, Chrysler Group has disclosed. He will be replaced by Al Gardner, who was chief of Chrysler Group's southeast business center in Florida, as head of the Chrysler brand.

The company has also announced that the head of Chrysler's dealer network and fleet, Peter Grady, will also become head of US operations for the Maserati brand. Grady keeps both post. Chehab has been leading the Chrysler and Lancia brands since 2011. Prior to that, Chehab was director of advertising and brand marketing for Chrysler Group.

He was former director of creative services for Ford, and was tapped to be a part of Chrysler by CEO Sergio Marchionne. In his new role, Chehab will be based in Detroit and will also function from offices in New York and Europe. Maserati booked 22,500 orders in 2013 for its four-vehicle lineup at the end of September. The carmaker sold 9,000 and 6,300 vehicles in 2008 and 2012, respectively.

Maserati is targeting global sales of around 50,000 vehicles in 2015. Maserati currently has 71 dealers in the United States and 5 in Canada. Gardner had been head of Chrysler's Southeast business center since 2010 and has worked at Chrysler since 1986, starting as a district manager trainee.

He has held various positions in the Chrysler’s dealer network operations. On the other hand, Chehab has embraced the "Imported from Detroit" tag line to boost the Chrysler brand, using it to promote special editions of Chrysler vehicles. In March, Chehab introduced a Chrysler 200 special edition designed with Carhartt Inc.

Topics: maserati, marketing

If you liked the article, share on:

Comments

Recommended

Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries