Sales of Ford Edge hit the 400,000th mark, expected to grow another 20%

Article by Christian A., on August 30, 2010

This past weekend, sales of Ford Edge hit the 400,000th mark, faster than any other midsize crossover vehicle. This model had entered the market in late 2006. This past weekend also marked the day that the new 2011 Ford Edge started shipping from Oakville Assembly Complex in Ontario to dealerships in the US and Canada.

Amy Marentic, Ford's Crossover Group Marketing Manager, said that Edge is competing in one of the fastest-growing and most fiercely competitive segments in the industry. But despite that, she said that Edge is increasing its sales at an incredible rate.

For the first seven months of 2010, Edge sales are already up 33% over last year (more than double the overall industry sales). When Edge was introduced in 2006, the midsize crossover segment accounted for 4.3% of the retail industry. In 2009, this figure rose to 9.5%.

This year, it's expected to exceed 11%, indicating that this segment would be the same size as full-size pickups and bigger than sports cars. Many are excited about the new 2011 Ford Edge with its three new powertrains, bold new styling, better driving dynamics and MyFord Touch technology. Marentic said that Edge defined the crossover segment during its launching.

But with the new Edge, she believes that Ford has taken a great vehicle and made it even better. She added that the new Edge brings the segment to an all-new level.

The 2011 Ford Edge SEL and Limited, which comprise about 80% of all Edge sales, offer EPA-estimated fuel economy of 19 mpg city and 27 mpg highway (front-wheel drive).

This is unbeaten in every category among V6 competitors. The new Edge doesn´t only have greater power; it also now offers 1 mpg better city and 2 mpg better highway. The vehicle is powered by the standard 3.5-liter V6 engine that delivers 285hp, best-in-class among V6 competitors and 20 more horsepower than the outgoing Edge.

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries