Sales of rebadged Chrysler and Dodge models get mixed results

Article by Christian Andrei, on May 20, 2012

The plan of Fiat-Chrysler's Chief Executive Officer Sergio Marchionne to boost slow sales of the Lancia and Fiat brands in the European region through revamped Chrysler models is receiving mixed results. For one, the Fiat Freemont is off to a good beginning with 6,498 units sold during the first quarter, based on market researchers JATO Dynamics.

With this result, Fiat will likely hit or come close to its sales target of 30,000 units of the Freemont model in the European region in 2012. The Freemont is a rebadged Dodge Journey large crossover. On the other hand, the Voyager large minivan and the Lancia Thema large sedan are selling at a slow rate. The sales of Lancia, which is the rebadge of the Chrysler 300, have been adversely affected by a new luxury tax implemented on January 1 by the cash-strapped Italian government.

This tax penalizes purchasers of vehicles with a horsepower rating of at least 252 hp. Customers who own the 285-hp Thema gasoline variant must pay 500 euros annually in luxury tax. The Thema's diesel variant and the Voyager, which is the rebadged Town & Country model, are not subject to the tax. However, sales of these models are slow because only a few Italians can afford to acquire large vehicles. 

Piero Mocarelli, owner of Mocauto, told Automotive News Europe that the typical buyer of a Voyager model in Italy is "delaying any vehicle replacement" because of the "general economic uncertainties."

Mocauto is one of the biggest Lancia dealers in Italy. Mocarelli added that the Thema is considered as a luxury vehicle and thus, customers are moving away even from the tax-exempted diesel variant. After the tax was introduced, the "entire segment of large cars" in the country "simply disappeared," with sales dropping by around 75% compared in 2011, he related. [source: Autonews]

Topics: chrysler, dodge, sales

If you liked the article, share on:


Login or Create new account to add a comment!


Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016
We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016