Samsung eyes expansion of phone tech into auto industry

Article by Anita Panait, on January 9, 2014

Samsung Electronics Co. is famous for producing smartphones that could even rival the iPhone in terms of popularity. With carmakers surely integrating navigation and infotainment technologies into their offerings, Samsung is eyeing the expansion in the auto industry, partly driven by weakening global demand for high-end handsets.

Samsung is partnering with Intel Corp. on an open-source software called Tizen that can run smartphones, tablets, TVs and car systems. The South Korean tech giant has also managed the grabbed interest from carmakers like Toyota. Lee Seung Woo, an analyst at IBK Securities Co. told Bloomberg that in the past, cars are just used for moving, but now, passengers want to enjoy entertainment and access to the Internet inside their vehicles. "It's like a gigantic smartphone on wheels," he said.

One of those future technologies that Lee expects from Samsung are windows made of transparent flat panels that provide map displays and other information for people inside the car while still allowing drivers to have full visibility of the road ahead. Those windows, Lee said, may employ sensors to monitor passengers' health, to select music to match a driver's mood and to analyze traffic and suggest a route.

Samsung President Hong Won-Pyo told Bloomberg by e-mail in October 2013 that the company is open to collaborations with carmakers that could expand to include entertainment and navigation. Samsung is currently participating in the International Consumer Electronics Show in Las Vegas.

A record nine carmakers, including Audi and General Motors, are also taking part. Carmakers are eyeing to grab consumer’s attention on the gadgets and technologies fitted in their vehicle. In the 2013 edition of the CES, over 11,000 of the 150,000 attendees described themselves as being in the automotive electronics business.

Topics: samsung

If you liked the article, share on:

Comments

Recommended

Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries