Saturn will not sell the Smart brand, says Penske

Article by Christian Andrei, on August 29, 2010

As earlier reported, Roger Penske, the former racecar driver and owner of the second largest dealership in the US, has become the new owner of GM's Saturn brand. In an interview, Penske revealed that he plans to focus on making electric vehicles as the main goal of Saturn brand under his proprietorship.

He also silenced speculations that Saturn dealers may be forced to vend cars with the Smart brand, saying that Saturn showrooms will certainly not sell this brand. The new Saturn owner said that the government's focus on funding alternative-powered cars may thrust him to really focus on EVs under Saturn.

The agreement with GM provides for the continued production of the Aura, Outlook and Vue for Saturn at least for the succeeding three years, after which Penske can negotiate with GM to continue production models. The new owner also seeks to fill the lineup of Saturn since the Astra hatch and Sky roadster will be lost to him.

It is his intention to go global in search for products that can be brought to the US with an estimated 12-18 months before those cars will hit dealerships. He also denied talks about deals to import cars made by Renault and Samsung by pointing out that he has been in discussion with a number of car manufacturers.

Penske promised to be transparent about partnerships they make and also about fuel-efficient vehicles that will serve the current customer base. This will include a full model range with SUVs, coupes and sedans that will come within the price range available for Saturn.

Topics: saturn, smart, penske

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries