Saturn will not sell the Smart brand, says Penske

Article by Christian A., on August 29, 2010

As earlier reported, Roger Penske, the former racecar driver and owner of the second largest dealership in the US, has become the new owner of GM's Saturn brand. In an interview, Penske revealed that he plans to focus on making electric vehicles as the main goal of Saturn brand under his proprietorship.

He also silenced speculations that Saturn dealers may be forced to vend cars with the Smart brand, saying that Saturn showrooms will certainly not sell this brand. The new Saturn owner said that the government's focus on funding alternative-powered cars may thrust him to really focus on EVs under Saturn.

The agreement with GM provides for the continued production of the Aura, Outlook and Vue for Saturn at least for the succeeding three years, after which Penske can negotiate with GM to continue production models. The new owner also seeks to fill the lineup of Saturn since the Astra hatch and Sky roadster will be lost to him.

It is his intention to go global in search for products that can be brought to the US with an estimated 12-18 months before those cars will hit dealerships. He also denied talks about deals to import cars made by Renault and Samsung by pointing out that he has been in discussion with a number of car manufacturers.

Penske promised to be transparent about partnerships they make and also about fuel-efficient vehicles that will serve the current customer base. This will include a full model range with SUVs, coupes and sedans that will come within the price range available for Saturn.

Topics: saturn, smart, penske

If you liked the article, share on:

Comments

Recommended

There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries