Saudi women want Subaru out of the market due to driving ban

Article by Christian Andrei, on June 25, 2011

There is a growing campaign in Saudi Arabia that calls for the country to lift its ban on women drivers. This group, Saudi Women for Driving, is now putting the pressure on Fuji Heavy Industries Ltd.'s Subaru cars unit to withdraw from this market until the kingdom gives in.

Recently, the group received the support of U.S. Secretary of State Hillary Clinton who said that she is “moved” by the group’s act of defiance.

The group told Fuji Heavy that their campaign will “shine a bright light on the gender apartheid” in Saudi Arabia. They also said that it’s now Fuji Heavy’s chance to “live up to its brand” and make a big difference for almost 13 million Saudi women.

Subaru is being named first since it is “progressive" and has been targeting women for its products, according to the group’s petition as seen on, a U.S.-based website for social activism.

Benjamin Joffe-Walt,'s human-rights editor, said that it’s possible that this campaign will go after General Motors Co.'s Cadillac brand and Hyundai Motor Co. next.

These are the two brands that were used by Manal al-Sharif, a Saudi woman who got arrested in May for driving. Fuji Heavy spokesman Kenta Matsumoto said that its Subaru dealers in Saudi Arabia have yet to receive any information about this campaign.

Topics: subaru

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016