BMW and the Mini brand are restructuring their leadership teams in North America, effective Jan. 1, 2014. BMW has named David Duncan, currently BMW of North America regional vice president, to become the vice president of Mini of the Americas, effective January 1, 2014. He will replace Jim McDowell, who is retiring after 12 years in sales and marketing positions at Mini and BMW.
According to the company, McDowell has been responsible for "all aspects" of Mini marketing, sales and aftersales in the United States since 2005. Duncan’s role will be filled by Petter Witt, BMW Sweden Managing Director. Mini's sales in the US in the first 10 months of 2013 surged 2 percent – considered sluggish in a market that has grown 10 percent.
On the other hand, BMW has named Peter Miles, currently executive vice president of operations for BMW of North America, to become vice president of sales channel development and customer relations. Miles will be responsible for customer satisfaction, dealer development, customer care and training. Miles was responsible for leading the company as it worked its way during the US financial crisis.
Replacing Miles on his current post is J. Chris Koenders, currently president of BMW Group Netherlands. According to BMW of America chief executive Ludwig Willisch, the moves are aimed at "intensifying" its "customer-driven focus." The BMW division logged a 2-percent gain in November, selling 31,752 units in the month. The division posted an 11-percent climb in the first 11 months of 2013.
“We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership life-cycle,” said Ludwig Willisch, President and CEO, BMW of North America. “I especially want to thank Jim McDowell for his years of exemplary service to the BMW Group and all of us in the company send him into retirement with our warmest good wishes for the years ahead.”