Scion expects to sell up to 20,000 FR-S sports cars each year

Article by Christian A., on April 30, 2012

The 2013 Scion FR-S sports cars will be launched later this year. Scion VP Jack Hollis is highly optimistic about this model. He aims to sell between 10,000 and 20,000 units annually and expects to sell each unit that is built. Wards Auto said that Hollis anticipates that it will sell about 10,000 units for 2012, when the FR-S is available for just a portion of the year.

Scion claims that it has already received 1243 pre-orders for the car. Another 27,000 people have expressed interest in buying an FR-S when it starts selling this spring. Hollis thinks that Scion will have an easier time of selling more units than Subaru, which had jointly built the car with Toyota and will be selling its version, the BRZ.

He pointed out Scion’s extensive dealer network, its non-negotiable Pure Price strategy, and the gap in the market for a lightweight rear-wheel drive sports car.

Scion also offers multiple customization options for the car, such as a body kit from tuner Five-Axis and TRD performance upgrades. This 20,000-unit target is quite ambitious, when you consider how Scion’s sales had been for the last few years.

Last year, this brand sold 49,271 tC, xB, and xD models, about 7.9% higher than the 45,678 cars sold in 2010. In the first quarter of 2012, Scion has only sold 15,171 models.

If the 20,000 units of the FR-S do get sold, it would make up nearly a third of the brand’s sales. Nevertheless, Hollis said that he doesn’t want to flood the market with the model. Scion will only be stocking more than one model per dealer of the FR-S but this won’t be enough to eradicate the waiting list.

Front-engine, Rear-wheel drive, Sport -- this is what the “FR-S” in the new Scion FR-S stands. For Scion, this latest offering is a real rear-wheel-drive sports car that showcases performance and handling that is truly balanced. Its style is exciting with utility being flexible and shows remarkable fuel economy. With the AE86 serving as an inspiration, the new FR-S was developed in order to achieve what is known as “Pure Balance.”

This starts with using what may well be the sole flat boxer engine in the world and then placing it in a front-engine and rear-wheel drive set-up. The flat shape is not the only reason why the engine can be placed mid-ship but also because it has a compact size. Together with the fact that it can also be placed low, this gives it a center of gravity lower than other exotic supercars.

It even results in an excellent 53:47 front-to-rear weight ratio. There is no doubt that the Scion FR-S is an authentic “scion” as it was developed from the long history of Toyota when it comes to motorsports and performance cars. As mentioned, the new FR-S was motivated from the Corolla’s AE86 generation as this was evident as early as the planning stage and all the way to the development phase.

For those familiar with the mode, the AE86 is also known as Hachi-Roku, which is Japanese for “8-6.” Much like the FR-S, the AE86 was a coupe that had a front-engine and rear-wheel drive configuration.

As a result, many driving enthusiasts preferred the AE86 over the others as it was well-balanced and lightweight. Talking about performance, the Scion FR-S is equipped under the hood with the four-cylinder naturally-aspirated 2.0-liter engine, the same engine created by an agreement entered into by Toyota with Subaru.

Under the deal, Toyota was responsible for the advanced D-4S injection system, which has each of the cylinders making use of a direct injection which injects fuel straight to the combustion change combined with a port injection placed on top of its intake valves.

While considered as new for the Scion range, the D-4S injection is the same as the one in the Lexus IS F. Meanwhile for Subaru, its contribution was in creating the horizontally opposed engine.

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