Scion reviving its portfolio with the new tC coupe

Article by Christian A., on August 29, 2010

Scion, after having a promising start back in 2004, is currently facing a downturn in sales with 12.5 percent sales decrease last year with only 113,900 vehicles sold compared with 2007. The prospect is not encouraging with forecasts saying that the sales decrease will continue in this current year.

The blame is placed at the doorsteps of a weakened market, although the insignificant changes in the main variants, the redesigned xB and xD compared to the entry level xB and xA, and the mild changes the tC coupe has received, may also account for the dwindling interest.

The company is currently attempting to revive its portfolio and increase sales by the introduction of its latest tC coupe which is set to be available within two years or so and which will be followed by a totally new model close at its heels.

The unveiling of the Hako Concept last year at the New York Auto Show may be the design direction the new model will be headed towards.

Scion believes that there is still a lot of possibilities for a second coupe, more room for a larger sedan and smaller vehicles and even a possibility for an open bed truck-based vehicle.

If you liked the article, share on:

Comments

Recommended

The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
While the BMW M3 is making some noise in Abu Dhabi with its San Marino Blue outfit, Porsche on the other hand, is catching people’s attention in Dubai as the...
by - May 23, 2017
We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries