Scion wants to use the iQ in car sharing programs

Article by Christian A., on May 11, 2012

After Scion launched the iQ nationally, it is now thinking about using the micro sub-compact in car sharing programs. Scion vice president Jack Hollis told Wards Auto that his division is a “lab” that brings new buyers” to the Toyota brand. It’s clearly effective; about 60% of Scion iQ buyers are new to Toyota.

Scion is perceived as a brand catering to the youth and so this is why the possibility of a car sharing partnership is being studied. Hollis said that it would be “stupid” to reject the idea that the youth see some value in car sharing.

He favors a more committed initial step into the car-sharing arena to any type of short-term trial program. Zipcar, one of the most in-demand and famous car-sharing programs, is one of the names cited by the article at Wards Auto. It’s obvious that Hollis has been in negotiations with Zipcar so it can’t be too farfetched for a Scion iQ to appear in the car-sharing fleet.

Scion declared that its 2012 iQ premium micro-subcompact will be available in dealerships October 2011. The Scion iQ is small at a mere 10 feet long but has the capacity to seat four people, making it the smallest four-seater in the world.

Scion takes pride at being a pioneering brand with a string of iconic cars that set auto trends, says Scion Vice President Jack Hollis. He added that the iQ, the fourth-born car in the family, will set the standards in the micro-subcompact segment as the top pick for new urbanites who want easy-to-use transportation without sacrificing features or style.

Providing the needs of a new generation of city drivers, the iQ is successful in taking a big dream and condensing it to a small reality. Made possible by functional and innovative packaging, the iQ is a tiny vehicle that gives comfort and functionality that can be expected from a car that is twice its size.

Intelligent Design, Not Sacrifice

Instead of giving up comfort or features to minimize its footprint, the iQ is dependent on its creative design. Six engineering creations can be credited for the iQ’s capacity to be little in size, but huge in capability. A compressed front-mounted differential and air-conditioning unit, and high-mount steering rack with electronic power-steering all contribute to the noticeable decreases in length from front to end.

Also, the iQ is built with a flat gas tank situated underneath the floor that cuts rear overhang. Slim-back front seats boost rear legroom, and the "3+1" offset seating arrangement allows for another adult to sit behind the passenger at the front and a small package or perhaps a child behind the driver.

Topics: scion, scion iq, city car

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