After Scion launched the iQ nationally, it is now thinking about using the micro sub-compact in car sharing programs. Scion vice president Jack Hollis told Wards Auto that his division is a “lab” that brings new buyers” to the Toyota brand. It’s clearly effective; about 60% of Scion iQ buyers are new to Toyota.
Scion is perceived as a brand catering to the youth and so this is why the possibility of a car sharing partnership is being studied. Hollis said that it would be “stupid” to reject the idea that the youth see some value in car sharing.
He favors a more committed initial step into the car-sharing arena to any type of short-term trial program. Zipcar, one of the most in-demand and famous car-sharing programs, is one of the names cited by the article at Wards Auto. It’s obvious that Hollis has been in negotiations with Zipcar so it can’t be too farfetched for a Scion iQ to appear in the car-sharing fleet.