As you may know already, Johan de Nysschen resigned as president of Audi of America on 4th of June as he joined Infiniti as its senior vice president. As a result, Audi of America named Scott Keogh as its new president. Keogh was, for six years, Chief Marketing Officer at Audi of America and according to the official press release he was the man that led all product planning for the U.S. market.
Moreover, Keogh was the man that helped steer the introduction of Audi TDI clean diesel technology to the U.S. market. He also developed a strategy to re-introduce the RS performance models in the United States, including the RS 5 coupe that will arrive later this year.
“We see exceptional growth opportunity in the U.S. market as we continue moving toward our goal of positioning Audi as the leading luxury automotive brand in the world by 2020,” said Rupert Stadler, AUDI AG Chairman and Chief Executive Officer. “Gains in the U.S. are truly a strategic pillar for the brand and we are confident that the leadership provided by Scott Keogh will continue the momentum at Audi of America.”