Scott Monty exits Ford as manager of global digital media communications

Article by Christian Andrei, on May 21, 2014

Scott Monty has exited Ford Motor Co. after nearly six years of serving as a strategic adviser on all social media activities at the carmaker. As manager of global digital and multimedia communications, he was deemed as the engineer of the carmaker’s social media efforts that ranged from blogger relations to marketing support, customer service and internal communications.

Monty confirmed his exit from Ford in a tweet. Ford spokeswoman Susan Krusel confirmed that Monty is no longer with the carmaker, thanking him for his service and wishing him well.

According to Monty’s LinkedIn profile, he joined Ford in 2008 and played a vital role in using social media as a marketing tool and platform to reach new and existing customers. Current Ford chief executive even called him "a visionary."

When Ford re-launched the Fiesta years ago, it tapped 100 social influencers in order to build awareness for the subcompact car, even giving each of them a new Fiesta to create digital content about the model. As a result, the scheme was able to generate tweets, blogs, images and videos on social media about the Fiesta even before its traditional market launch.

Forbes magazine once listed Monty as one of the top 10 influencers of social media. He was considered instrumental in implementing the vision of global marketing chief Jim Farley of turning Ford into the industry leader in social media marketing through online campaigns like the Fiesta Movement and Random Acts of Fusion.

Topics: ford, united states

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