Scott Monty exits Ford as manager of global digital media communications

Article by Christian A., on May 21, 2014

Scott Monty has exited Ford Motor Co. after nearly six years of serving as a strategic adviser on all social media activities at the carmaker. As manager of global digital and multimedia communications, he was deemed as the engineer of the carmaker’s social media efforts that ranged from blogger relations to marketing support, customer service and internal communications.

Monty confirmed his exit from Ford in a tweet. Ford spokeswoman Susan Krusel confirmed that Monty is no longer with the carmaker, thanking him for his service and wishing him well.

According to Monty’s LinkedIn profile, he joined Ford in 2008 and played a vital role in using social media as a marketing tool and platform to reach new and existing customers. Current Ford chief executive even called him "a visionary."

When Ford re-launched the Fiesta years ago, it tapped 100 social influencers in order to build awareness for the subcompact car, even giving each of them a new Fiesta to create digital content about the model. As a result, the scheme was able to generate tweets, blogs, images and videos on social media about the Fiesta even before its traditional market launch.

Forbes magazine once listed Monty as one of the top 10 influencers of social media. He was considered instrumental in implementing the vision of global marketing chief Jim Farley of turning Ford into the industry leader in social media marketing through online campaigns like the Fiesta Movement and Random Acts of Fusion.

Topics: ford, united states

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries