SEAT posted a 20-percent surge in sales in the United Kingdom in the first half of 2014 to 27,342 units, according to figures released by SMMT. This means that SEAT’s growth in the UK in first six months of the year was double than the industry’s pace in the period at 10 percent, thanks to strong demand for its Leon and Ibiza models.
SEAT grew significantly in retail sales, gaining 32.2 percent to 15,341 units. The Spanish carmaker grew its market share by 0.4 percent to 2.5 percent.
Leading the way for SEAT is its best-selling Ibiza range, with deliveries of 11,897 units. Not far behind is the Leon, as it sales of 11,481 units were boosted by the ST (1,800) and flagship Cupra. SEAT posted a 21-percent rise in retail sales of the Ibiza in June to 1,577 units.
SEAT UK Director Neil Williamson quipped that aside from getting three prestigious trophies at the Auto Express awards, the carmaker is celebrating its record first-half sales results in the country. He called the feat as “a tremendous result” that SEAT UK and its retailers should be very proud of.
He said the carmaker expects more to come in the coming months, especially with the scheduled launches as well as renewed focus on both retail and fleet business in the months ahead. SEAT’s recent and upcoming vehicle launches is well expected to boost its sales performance further this.
The carmaker recently introduced I-TECH special editions across the Mii, Ibiza, Toledo, Altea and Alhambra ranges as well as the the special edition Ibiza 30 years.
The carmaker has already sold 50 examples of the new Mii by MANGO even before the limited edition model is launched in showrooms on August 1. SEAT is also planning to offer four-wheel-drive X-PERIENCE in the ST range, which can be availed once the carmaker opens the order books in September.