Seat has commenced production of its new Leon hatchback at its Martorell plant in Spain. The new Leon hatchback is the result of EUR800 million (£650 million) in total investments, particularly in vehicle research and development, and production facilities. Seat expects the new five-door Leon hatchback, unveiled at last month’s Paris Motor Show, to spearhead its international expansion and to increase output at the Martorell plant, where it will be produced alongside the Ibiza, Altea, and Exeo and together with the Audi Q3.
The model is the firstborn of the new Leon model family, which by 2014 will include a sleek three-door version and a practical five-door estate. The approach adopted for the Leon mirrors the one employed for the hugely successful Ibiza range. The approach is expected to help the Leon become a key competitor in the compact segment in Europe, which accounts for 38% of total car sales.
The production of the Leon hatchback at the Martorell plant in Spain is expected to provide a big boost to the economy, as it ensures 1,600 jobs on the production line plus more than 6,000 throughout the supply chain. Seat expects that the introduction of the two new Leon body styles will provide new opportunities to create new jobs.
Dr. Andreas Tostmann, Seat Executive Vice President for Production, remarked that with the new Leon, the carmaker has increased productivity by 10% and became more flexible, thus ensuring optimization of production costs.
He added that the EUR800 million spent for the new Leon consolidates Seat’s leadership position as Spain’s number one industrial investor in R&D. Tostmann quipped that the Leon and the Ibiza represent the very essence of Seat.
The new and improved SEAT Leon features a very emotional feel that highlights its incredible shape at first glance. It takes its inspiration from the IBL, IBX and IBE concept vehicles and it offers more exhilaration on road. The car’s new design offers a set of simply stunning features in every angle combined with a staggeringly sporty and attractive look.
The all new version of Leon debuts the detailed improvements of the new SEAT design language which is very evident in its clean and well defined lines as well as taut surfaces which also highlight precision and vitality. Even the smallest detail of its designs expresses the highest standards applied in the making of the car as well as the quality considered in the designing and development of this new version. These sets of standards are met only by a few automobile manufacturers which sets the all-new SEAT Leon apart from the rest of the vehicles in the market.
This new version features a clear and minimalist design as well as precision build quality which are the core values distinct to SEAT. Another interesting element in this model is the all-new SEAT logo. The latest version of Leon is the first to debut the brand’s new logo which is displayed in its steering wheel, front and rear ends as well as to its wheels. It is also well proportioned and the passenger cell’s visual weight is slightly shifted all over the back wheels and transitions smoothly from front wing all the way to the car’s passenger cell.
The car’s surfaces also highlight a fortified sculptural appeal that bolsters the visual effects of light as well as shade and also contributes to the car’s three-dimensional effect. Looking from the car’s side, the coatings of the car’s latest version are molded precisely and honed well. The "LíneaDinámica" that stretches on the rear and over the car’s wheel arches strains under tension and resembles a well-trained muscle. It also features a short third car window which reaches up to the back of the car.