Sebastian Mackensen is new chief of MINI brand

Article by Andrew Christian, on January 25, 2015

BMW AG has appointed Sebastian Mackensen as chief of its Mini brand, replacing John Goller, who has been on the post since 2013. Mackensen was an executive at Audi in charge of sales in North and South America until 2013, when he was recruited by BMW as Mini’s sales head. Goller, meanwhile, has been appointed as head of sales and marketing at the BMW Brilliance joint venture in China.

Goller used to be BMW China's marketing chief before he returning to Europe. On the other hand, BMW also named Peter van Binsbergen – now sales and marketing chief at the BMW Brilliance in China -- as senior vice-president for sales and marketing at BMW Group Germany.

Bernard Kuhnt, meanwhile, is named to lead BMW Group's importer markets, making him in charge of sales in over 80 countries. Likewise, BMW made Uwe Dreher as in charge of marketing for the BMW brand and the BMW i and BMW M sub-brands.

BMW is expected to stop production and sales of three slow-selling Mini vehicles -- the Coupe, Roadster and Paceman – to focus on the three- and five-door versions of the Countryman crossover and the Clubman station wagon.

The carmaker sees a record sales year for Mini in 2015, after the brand posted a 1-percent jump in global sales in 2014 to 302,183 last year.

Topics: mini

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