Separate US divisions for Honda and Acura brands created

Article by Anita Panait, on March 13, 2014

American Honda has named marketing chief Mike Accavitti to the newly created role of general manager of the Acura Division. He is currently responsible for marketing and product planning as senior vice president of automobile operations at American Honda. In his new role, he will be in charge of all sales, marketing and parts and service operations for Acura in North America, but will give up his product-planning duties and oversight of national marketing for the Honda brand.

On the other hand, Acura sales chief Jeff Conrad will be named as senior vice president at American Honda and will become general manager of the Honda Division. He will be in charge of all sales and marketing efforts for the Honda brand.

The moves are part of Honda’s efforts to restructure its North American sales and marketing operation that will lead to separate divisions for the Honda and Acura brands.  The Honda and Acura divisions will be housed under a single operation -- American Honda Auto Division – and will led by American Honda sales chief John Mendel.

Conrad and Accavitti will report to Mendel. The changes are effective April 1, which is the start of Honda’s new fiscal year.  The move will align Honda-Acura closer with the structure used by Toyota-Lexus, Nissan-Infiniti and Volkswagen-Audi. “This is going to group major activities for the Honda and Acura brands under dedicated brand leaders, allowing us to respond to the marketplace, focus on the customer and really do so with greater speed and efficiency,” Mendel said in a conference call.

"Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers," said Mendel. "These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency." [source: Acura]

Topics: honda, acura

If you liked the article, share on:

Comments

Recommended

There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries