Sergio Marchionne to appoint an Alfa Romeo boss for North America by year end

Article by Christian Andrei, on October 18, 2011

At the end of the year, there will be a new Alfa Romeo boss for North America, according to Fiat CEO Sergio Marchionne. He aims to make an impact in the U.S. before concentrating in Europe.

He believes that it will not be as difficult to restore its reputation in the U.S. compared to Europe where the image of the sporty Italian brand has been hurt by the years of mediocre quality, obsolete engines and old vehicles that Fiat S.p.A. had taken too long to redesign. He also said that market tests have been conducted on the Alfa brand’s desirability in the U.S.

He added that the brand has not been present in the market for a long time but it’s still among the top global brands. It was in 1995 when Alfa Romeo departed from the U.S. In an interview with Automotive News, Marchionne said that he will appoint someone from Fiat-Chrysler ranks. Chrysler Group's head of network development and fleet, Peter Grady, said that the company remains committed to offer Alfa Romeo vehicles to Fiat dealers in the U.S.

Only the 500 subcompact version has been offered by the U.S. dealers since last March. However, this version will still be the core of its lineup in the U.S. Alfa Romeo will be producing bigger vehicles for the U.S. dealers.

As of early October, Fiat had 124 dealerships in the U.S. but by the end of the year, it will have 150 dealerships – about 20 more dealerships than the original plan. Marchionne reiterated that Alfa Romeo still represents his biggest challenge.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries