Sergio Marchionne wants to make Alfa Romeo a stand-alone company

Article by Christian A., on April 29, 2014

Fiat-Chrysler chief executive Sergio Marchionne plans to transform Alfa Romeo into a stand-alone company as part of efforts to revive the beleaguered brand, people privy with the matter told Automotive News Europe. Sources disclosed that Alfa Romeo will have a publicly disclosed profit and loss statement to ensure that his latest re-launch bid becomes a credible business proposition.

The plan is considered critical for Fiat dealers in the United States – now selling only the Fiat 500 and 500L -- who are expecting to carry Alfa Romeo. Sources told Automotive News Europe that Marchionne is set to announce Alfa Romeo's new status on May 6 when it outlines its five-year product and business plan.

Transforming Alfa Romeo into a global brand is vital part of Marchionne's plan to make Fiat's operations in Europe profitable once again by mid-decade. That transformation will entail a re-launch as backed by introducing new rear-wheel-drive vehicles -- including an SUV – by 2016 to help Alfa Romeo compete better against luxury carmakers like BMW.

High-end versions of the new vehicles will be powered by Ferrari-developed engines. The new plan will be Marchionne's fourth after the first three all failed to achieve set targets. Alfa Romeo delivered just 74,000 cars in 2014 for a 56-percent drop, the lowest sales since the late 1960s.

Sources remarked that Fiat is planning six new models for Alfa Romeo – a compact SUV and mid-sized sedan that will be assembled at Fiat's Cassino site; a large sedan and a large SUV to be produced at the Mirafiori plant in Turin; and a large coupe and a two-seat roadster.

Alfa Romeo will use power its future models with the new Pratola Serra-built 1.75-liter four-cylinder turbocharged gasoline direct-injection engine that was featured in the limited-edition 4C coupe.

If you liked the article, share on:

Comments

Recommended

Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries