Sexier style of Toyota to debut with launch of new Prius in 2015

Article by Anita Panait, on September 26, 2013

Akio Toyoda started studying auto design under a veteran stylist at Toyota Motor Corp.’s creative studio in Japan four years before becoming president of the carmaker in 2009. He may have realized back then that Toyota’s strengths could be undermined by the bland design of its models. By the time Toyoda became Toyota’s top honcho, he was obsessed in introducing sexier styling onto its offerings.

He has tasked Toyota’s global design chief, Tokuo Fukuichi, to rework the carmaker’s style. Indeed, new design elements have started to be impressed into Toyota’s lineup since it launched its Auris hatchback in 2012.

Consumers, however, have to wait until 2015 to take a complete view of Toyota’s new design, when the carmaker is set to roll out the next-generation Prius, which according to Fukuichi will be a turning point. The next generation Prius will be the first car based on Toyota's new modular product development strategy.

In a Sept. 3 interview with Automotive News, Fukuichi said the overhaul is “very important,” noting that people didn’t see their designs as emotional. He admitted that compared with the designs of their competitors, Toyota’s “weren’t distinctive." Fukuichi will be responsible for molding Toyota's new design to its new modular product development strategy, known as TNGA, for Toyota New Global Architecture.

A design makeover, however, involves some risks since TNGA looks to massive use of common parts, which means that any styling blunders would be carried over to other vehicles in Toyota’s lineup. Fukuichi, however, is confident that he has a winning formula, with design unity becoming a positive byproduct of using common parts.

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries