Shell works with Gordon Murray, Osamu Goto on Project M concept city car

Article by Christian Andrei, on April 13, 2015

We all agree that we need a simple, ultra-compact, efficient and practical global city car. The Shell concept that’s slated to be unveiled in November 2015 will be exactly that. Shell is collaborating with iconic car designer Professor Gordon Murray and famed engine specialist Osamu Goto to build this car based around the internal combustion engine.

Updates on this car’s development can be accessed via the website The Shell concept aims to utilize the most innovative aspects of light-weight engineering, streamlining, and driveline efficiency. As soon as the car is built, it will be tested on the road. The car is meant to help people get around the increasingly more congested cities in the world.

It will offer the utmost in personal mobility while at the same time, it minimizes energy use. It’s estimated that by 2050, as many as 75% of the world’s population could be living in the cities. The members of this collaboration named Project M include Shell’s Lubricant’s Technology Team, Geo Technology, and The Gordon Murray Design Group.

With these three teams working on the project, it’s expected that there will be a complete integration in the development of the lubricants, engine and vehicle. Shell is designing the motor oil that complements and improves the vehicle’s overall efficiency. Shell wants to showcase how much better the outcome is when its products are built into the design from the beginning instead of adding the oil, greases, and fuels at the end of the project.

Selda Gunsel, the Vice President of Lubricants Technology, said that since it has cooperated in 2010 with the Gordon Murray Design team on the T.25 car, the company has thought a lot on improving the car, making use of minimal energy.

Gunsel added that this Shell concept car will show how much more efficient a car could be if Shell works on the design and built with the vehicle and engine makers. The last time that the three parties came together for a project was in 1988.

They delivered Ayrton Senna’s and Alain Prost’s Honda-powered, Shell-fuelled race cars that set a record for championships won in that season. Shell’s relationship with Professor Gordon Murray began when he was only 19 and the company sponsored the first car and engine he ever built. [source: Shell]

Topics: city car, concept

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