Due to a parts shortage, the shipment of Ford Motor Co.’s 2011 F-150 pickups is delayed. Anne Marie Gattari, a Ford spokeswoman, said that this shortage involves a “small population” of trucks and will be resolved “soon.”
She explained that a majority of the thousands of 2011 F-150 pickups that Ford has stockpiled in parking lots throughout the Detroit area still will be shipped as the new model is presented nationwide.
The 2011 version of the F-150 (the top-selling vehicle in the U.S.) is powered by more fuel-efficient engines, allowing buyers to avoid higher gasoline costs. For the first 11 months of 2010, Ford has sold 473,461 F-series trucks, standing for a 30% increase when compared to the same period in 2009.
Jim Hall, principal at automotive researcher 2953 Analytics in Birmingham, Michigan, said that because the F-150 is such a volume product, Ford regards it to be very important.
Gattari said that the delay means lost revenue and volume for Ford as the F-150 is very profitable. She added that because the availability of a part is limited, a group of trucks is being held.
However, she didn’t say what this part is or how many trucks are affected by the delay. [via autonews - sub. required]