Bentley Motors has partnered with none other than British pop art godfather Sir Peter Blake to make a highly unique Bentley Continental GT V8 S Convertible. Once made, this one-of-a-kind vehicle will then be auctioned off on June 24 by Bonhams for charity during the Goodwood Festival of Speed.
The brand chose Sir Peter to make this special Bentley, motivated by the artist’s illustrious career as one of those in the forefront of Britain’s famous pop art movement. The brand itself has agreed to donate this vehicle to the Care2Save Charitable Trust, an organization that helps provide worldwide palliative and hospice care.
Regarding the commission as well as that of the donation, Bentley’s Member of the Board for Sales, Marketing and Aftersales, Kevin Rose shares that Sir Peter has managed to design a stunningly colorful car, which more than proves why he is indeed considered as one of the top artists of Britain.
The company expressed how glad it is to be part of this project, especially the skilled artisans working at its bespoke Mulliner division. Rose also pointed out how amazing it was to have an opportunity to work with Sir Peter to make the design a reality. In addition, he continues, the company has long supported the Care2Save Charitable Trust and with it the hospice movement, for more than a quarter of a century.
The brand is more than happy to donate this unique vehicle for a very worthwhile cause, Rose further adds. While remaining to play a major role in Britain’s pop art world, Sir Peter is known around the world as the designer of the sleeves of the now legendary Sgt. Pepper's Lonely Hearts Club Band album by The Beatles. Regarding the commission, Sir Peter shares he is proud to have been part of the group that transformed this car to a make this unique edition.
He adds that he has great admiration for Bentley and its people by bringing his design to life. One of the more prominent features in this special version is the Continental Yellow bonnet, hand painted on it is the St. James Red heart motif, a symbol in-line when it comes to compassionate work done by hospices. In addition, one look at this and it is clear that this is a Sir Peter trademark.
The vehicle’s exterior makes use of a collage which shows the clearly defined and bright colors -- another distinguishing trademark of Sir Peter. Sir Peter also introduced a bespoke color with the St. Luke’s Blue, in honor of the brand’s local St Luke’s Cheshire Hospice.
This particular color is used for the boot lid, doors, and the iconic rear haunches. The lower body meanwhile comes in British Racing Green with the radiator shell in fuchsia pink. While these colors are indeed bright, they manage to complement the black hood and black exterior brightware, which integrates a darker sub-tone in order to ensure that the bright exterior colors are able to flourish.
For the cabin meanwhile, the theme of individuality is evident with each seat coming in a different hide color (Cumbrian Green, Hotspur, Imperial Blue, and Newmarket Tan). These colors were chosen since they can reflect the tonal shade on the exterior surfaces.
The colors on the seats are also the ones on the sports steering wheel. The outer rim for example is in Hotspur while the inner rim comes in Newmarket Tan. The center on the other hand is in Cumbrian Green but with Imperial Blue stitching.
The interior door panels, dashboard, and center console, have a Piano Black veneer which allows the gear level in pink leather to stand out. Sir Peter’s trademark has also been integrated to the fascia panel and even embroidered on the headrests of the four seats. Rounding it all up are the unique storage cases that echo the color theme on the bonnet especially with the Piano Black veneer on the outside and Continental Yellow and St James Red for the linings on the inside.
Then there is the unique treadplate with the ‘No. 1 of 1’ label that proves the vehicle was indeed designed by Sir Peter. The different unique features were made possible by the brand’s Mulliner specialist bespoke division.
The Bentley designed by Sir Peter also includes a personalized playlist composed of the artist’s favorite songs. This particular Bentley however is the second Bentley Continental GT Bentley to have been donated by the brand to the Care2Save Charitable Trust. Launched at the start of the year, the Bentley By Me campaign allows people the chance to donate any amount starting from £1 in order to help worldwide hospice and palliative care.
In doing so, they get the chance to win a Bentley. Commenting on why it was important to help with hospice and palliative care, Care2Save CEO Andrea Ladeira relates that Bentley has been supporting the local hospice every year since it first opened 28 years ago.
As a result, the hospice in return has provided comfort, support, and love to hundreds of individuals and their loved ones, who are connected to the brand. While the care already provided is indeed excellent, Ladeira continues, funds are still needed to allow this on a wider scale like across the U.K. and the world. When a person’s life is about to end, there should be comfort, love, and dignity, not just for the person dying but the people around them as well.
Ladeira adds that the organization hopes that this unique vehicle can offer a lasting legacy. None of this would have been possible, she continues, without the commitment of its colleagues at Bentley. Care2Save Charitable Trust will use the money raised from the Bentley by Me and the Bentley by Blake campaigns and work with different charities and organizations located in other countries.
The goal is to educate and then empower them to have their very hospice and palliative care models that are affordable and sustainable. Meanwhile Bonhams Co-Chairman Malcolm Barber revealed that the collaboration entered into by Bentley, Sir Peter, and Bonhams, is a good example of a perfect partnership.
Bonhams has a long relationship with Bentley and holds the world record for most valuable Bentley to have been sold at an auction. Barber added that the company is happy to have been chosen to serve as auctioneer for this unique car, the proceeds of which will help a wonderful charity.
In addition, he continued, the company is looking forward to some lively bidding as Festival of Speed remains to be the best platform to sell a unique vehicle.