Site closures to bring Ford’s capacity to 80 percent, boost profitability

Article by Christian A., on March 12, 2014

Ford of Europe will have a production capacity usage of 80 percent once it completes its current round of site closures, according to chief operating officer Barb Samardzich. She remarked that the moves will place Ford in a position to attain "the profitability that we were targeting in Europe," adding that they wanted to be “at least 80 percent or above capacity utilization."

Ford is due to close its Genk site in Belgium at year end. It follows site closures in Southampton and Dagenham, England, in 2013. Ford of Europe President Stephen Odell has said the carmaker is expecting to log a profit in Europe for 2015. Ford posted $1.6 billion in losses in Europe in 2013. Capacity reduction is one of two vital elements in Ford's plan to end its string of losses in Europe.

The carmaker is also planning for an aggressive vehicle rollout, with 10 launches this year and 25 over five years. According to Samardzich, Ford’s product plan is on schedule; it is now selling the EcoSport small crossover on sale and has started rolling out the two-ton version of the Ford Transit. [source: automotive news - sub. required]

Topics: ford

If you liked the article, share on:

Comments

Recommended

Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
A lot of news has been going around about the 2018 Dodge Challenger SRT Demon lately, and people are arguing whether the 840 horsepower vehicle by Fiat Chrysler should be...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries