Six Bmw models received the prestigious 2011 Good Design Award

Article by Christian Andrei, on January 22, 2012

When it comes to product design, BMW Group takes the highest recognition of all. The 2011 Good Design Award has been given to six BMW Group models. These are the BMW 6 Series Convertible, the BMW 6 Series Coupe, the BMW 1 Series M Coupe, the BMW ActiveE, as well as two motorcycle models -- BMW K 1600 GT/GTL and the BMW G650 GS. This annual award is the oldest and the most eminent international accolade when it comes to product design.

It started in 1950 and its founders include architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. is awarded by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. This recognition has been given for more than 60 years now to extraordinarily innovative and visionary products.

These are concepts and ideas that go beyond the limits of everyday product design. The award is being given out in order to make the public more aware of contemporary design along with the associated issues of sustainability. Saarinen and Eames had originally laid down the criteria, including functionality and aesthetics. But to keep with the times, there is an ecological aspect that looks at sustainable design.

In 2011, its independent jury of design experts and architects examined the applications from around the world – the highest number that it has ever received. This jury is tasked to determine the final selection of over 500 product designs and graphics from 38 countries that could be considered worthy of the Good Design Award.

What made the new BMW 6 Series Convertible deserve this award is that it combines a stretched bonnet, set-back passenger compartment, long wheelbase and flat waistline with a classic soft-top roof, which features a distinctive “fin” design. Its dynamic handling properties are demonstrated via its powerfully contoured surfaces and forward-surging lines.

When describing convertibles released by BMW, the words that usually come to mind are "flawless", "irresistible", and "breathtaking". With the new 6-Series Convertible, BMW is introducing a new chapter to the long tradition of open-top vehicle going back decades. Armed with gleaming looks, pioneering luxury, and driving pleasure tuned for sportiness, this latest offering from BMW is able to meet the needs of even the most discerning of enthusiasts.

This 2+2 seater more than proves that it belongs to the premium convertible segment, an exclusive class, as it comes equipped with the most efficient of engines, fitted with innovative chassis technology, as well as pioneering infotainment, comfort, and safety features rarely seen in its segment. Once officially launched, two types of engine will be made available.

The first is the engine in the 650i Convertible which is an 8-cylinder powerplant having an output of 407 hp/300 kW. For the 640i Convertible, it will have the exclusive version of the TwinPower Turbo in-line 6-cylinder direct injection VALVETRONIC engine with output 320 hp/235kW. No matter what engine is chosen, both will be paired with the automatic Sports 8-speed gearbox as standard.

640i Convertible in particular will have the BMW EfficientDynamics equipped as standard which brings with it the Auto Start-Stop function. In terms of proportions, it displays what one can expect from a BMW convertible given the flat waistline, long wheelbase, sweeping bonnet, and the passenger compartment that has been set-back. All of these features are in the 6-Series Convertible. It also comes fitted with the standard soft-top roof bearing the usual fin design.

The surfaces are strongly curved and by adding in dynamic lines, give a hint as to its driving qualities. The interior has a luxurious atmosphere which is emphasized with how the cockpit has been configured to be focused on the driver while the passengers sitting in the front and the rear are wrapped to offer a sense of security. However the best example of interior’s high-class functionality is the freestanding Control Display that has been redesigned.

Topics: bmw, award

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