Six million units of the Nissan Micra have been sold since it was introduced in 1982. The Micra (known as March in Japan) has never been offered in the U.S. but it has been very successful in its home market for almost 30 years. Recently, it has become popular in emerging markets such as China and India.
The 6-millionth mark was reached near the end of May but its global sales continue to go up. Nissan believes that its appeal stems from being drivable, affordable, and due to its high quality. Between 1982 and 1992, the Micra sold 1.65 million units.
The original model had a strong finish as it ended its 10-year production run and jumped into a new generation. The fourth generation was launched at Geneva last year. As of the end of May 2011, the Micra has sold 170,000 units in 56 countries.
Even if the Micra has mainly been built in Japan and the UK in the past, production has transferred to assembly plants in Thailand, India, China and Mexico. The Micra was presented to the Thai market in March 2010, to India in July 2010 and to China in August 2010.
Nissan Chief Product Specialist Masaki Ishizuka said that the Micra is successful in foreign countries since it surveyed what potential customers throughout the globe wanted and used those for the new generation model.
Nissan also has plans that its Indian production will supply 100 countries across Europe, the Middle East and Africa. Currently, most of the cars built there are exported. In fact, about 70% of Micras are intended for other markets. Nissan also has plans to launch a flex-fuel version of the 1.0-liter and 1.6-liter engine in Brazil later in 2011. Brazil is the world’s largest flex-fuel market right now.