Skoda battles Hyundai for Czech auto market supremacy

Article by Anita Panait, on January 3, 2014

Czech carmaker Skoda Auto AS is facing a fierce battle against South Korean carmaker Hyundai Motor Co. for cost-conscious consumers not only in its home country, but also in its home region. While Skoda is deeply entrenched in Czech Republic as a local carmaker, Hyundai has made the country its home base in Europe since 2008.  

This rivalry is exemplified by an auto dealership ran by Jan Cervinka. The dealership used to sell Skoda vehicles, but it has been selling Hyundai units since 2012. "This is a never-ending fight for the customer," Cervinka told Bloomberg.

The Czech battle between Skoda and Hyundai is a big test of the South Korean carmaker’s ability to challenge a well-established local player, as it aims to increase its European market share from the current 3.4 percent to 5 percent later this decade. 

It is also a big test for Skoda’s ability to stave off challenges on its home turf.

"It would be a huge loss of face for Skoda if Hyundai beat them in their home market," said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences. He remarked that both Hyundai and Skoda have a similar position and “are fighting increasingly with the same means," including good quality at a reasonable price.

The challenge is right on Skoda’s throat as Hyundai has now become the second largest carmaker in the Czech Republic. Likewise, it is in this country that Hyundai has its largest market share compared to other countries in Europe.

Topics: skoda, hyundai, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries