Skoda Auto’s concept cars will take part in the largest tuning event that showcases vehicles of parent company Volkswagen Group. Skoda is prepping two concept cars for the event, the Skoda Citigo Rally and Skoda Citigo DJ Car. The May event will take in Lake Wörthersee, located in the Austrian village of Reifnitz, a traditional meeting place for tuning fans.
As the tuning event is considered one of the largest and most important of its kind, seven teams riding in Skoda vehicles will depart tomorrow from Prague and head to Reifnitz, Austria and unveil the company’s newest concept car at an exhibition area of more than 600 square meters. Tuning fans are sure to enjoy the 31st holding of the event, to be highlighted by a concert in the evening.
Skoda will bring in a special surprise for tuning fans during the concert. It is employing an international top DJ who will take control of the night’s music produced by almost 100,000 Watt strong sound equipment inside a Skoda DJ Car.
The Skoda DJ Car was especially designed just for the event. Gracing the tuning event will be a team of journalists and Czech celebrities, who will all arrive from Prague ferried by special Skoda models, two of which will be driven by Skoda rally champions Jan Kopecký and Juho Hänninen. Kopecký, Skoda Motorsport factory driver, expressed excitement in experiencing the “legendary atmosphere at Lake Wörthersee.”
Škoda shows continuous growth as it introduces Citigo, its seventh model line. Citigo is a small vehicle that will make its domestic debut in the Czech Republic before 2011 ends. It will then become available in other European countries starting summer 2012.
With the 3.56-meter-long Citigo, Škoda is extending its automotive portfolio and is joining the small vehicle segment. The Citigo can accommodate four passengers, offering maximum use of space. It will come out as a three-door car, with a 5-door version to follow in 2012.
Moreover, the Czech carmaker targets a new customer segment through the Citigo. The car is simply the company’s response to the trend and the growing demand for fuel-efficient small cars that are also favorably priced and that require reasonable operating costs. Škoda's is entering new ground, with the Citigo attracting prospects mainly in European markets.
While the new city car has a design that includes many typical Škoda elements, the company’s designers have also managed to give it a distinct look that makes it instantly identifiable as the new Škoda. Its finned grille, which is set in chrome-plated frame, and its precisely shaped headlamps lend it the typical Škoda appearance. The designers also did a marvelous job making the Citigo one of the smallest cars in its segment by giving it a length of 3.56 meters, a width of 1.65 meter, and a height of 1.48 meters.
The key target groups for the Citigo are small families with young children, young drivers, families looking to get a second or third car, and ‘best agers,’ or those customers who are cost-sensitive and who have a rational approach when it comes to cars yet have high demands when it comes to the car’s quality, safety, and design. Needless to say, Škoda’s new Citigo is a perfect blend of these qualities. Depending on the market’s demands, the car will have four trim options available: Easy, Active, Elegance, and Ambition.